Plain thinking on running a business.

What Happens to Your Business If You Get Hit by a Bus Tomorrow

If the honest answer is "everything stops," that's not resilience. That's risk.

DFW Is One of the Best Places in the Country to Start a Business. Most New Companies Still Run on Duct Tape.

Dallas just ranked among the top 11 U.S. cities to start a business. Here's the catch: most new companies are still running on a website nobody can update and a spreadsheet standing in for real books.

Are You Farming Someone Else's Land?

If you're going to put in the work of writing something worth reading, it should build something that's still yours next year. Not a platform's engagement numbers. Not someone else's algorithm's opinion of you today.Your own land, your own equity, compounding for as long as you keep adding to it.

Everyone in DFW Says They're Growing. Here's How to Actually Prove It.

"Business is good" isn't a metric. In a market this competitive, you need a real one.

Why your chart of accounts is the most important thing you'll configure this year

Most business owners never think about their chart of accounts until tax season, when it's already too late to fix. Here's why getting it right at setup matters more than almost anything else in your financial stack.

Your Competition in DFW Just Got a Lot More Serious

More companies are relocating to DFW every year — and they're not starting from scratch. Here's why that changes who you're actually competing against, and what it takes to keep up.

The Five-Minute Task That Takes You Two Hours

It's never one big broken thing. It's fifty small ones, all stitched together by you, by hand.

Business isn't complicated. Here's what makes it feel that way.

You procure something at a cost, add value to it, and offer it at a price the market agrees with or doesn't. Everything else is execution — or the failure of it.

Your Website Isn't a Brochure. It's Supposed to Do Something.

Most small business websites just sit there. Yours should be working while you sleep.